How Three Global Brands
Took On The Pandemic


How Three Global Brands
Took On The Pandemic

Hear Live From
Dr. Michelli

How do you navigate your business in a world where Covid-19 has flipped economies on their heads?

What if you could learn the strategies of world-class brands that thrived amid the global economic turmoil?

The Secret Sauce

Three behemoths.

One leads in prestige and service. The other realises dreams and aspirations. The third is shaping lives and the future of society.

Mercedes-Benz. MindChamps. The Ritz-Carlton.

Learn the art of success from these three leading brands through #1 New York Times and Wall Street Journal best-selling author Dr Joseph Michelli, an internationally sought-after speaker, organisational consultant and trained psychologist.

What you'll learn

In this virtual workshop, you will:

Acquire actionable insights on enduring and effectively adaptive principles from The Ritz-Carlton Hotel Company, Mercedes-Benz and MindChamps that will lift your business above the economic storm.

Be equipped with leadership tools culled from interviews secured during the pandemic with more than 140 other global leaders.

Learn secrets to leading your business in driving resilience and thriving well beyond the pandemic

Who Should Attend?

Business Owners
Chief Executive Officers
Chief Marketing Officers
Chief People Officers
VPs & Managing Directors
Senior Management Staff

Corporate Leaders specialising in:

Human Resources
Marketing & Branding
Corporate Communications
Customer Service & Experience
Quality Assurance


The Story of Three Brands: Secrets to thriving in a world with Covid-19

How to position your business for post Covid-19 times 

The MindChamps Way with MindChamps Founder CEO, David Chiem: How MindChamps took on the pandemic 

Breakout for sharing and networking


31 October 2020
10am (SGT) / 1pm (AEDT)
Book Now: SGD $68  / AUD $68 

SGD $47.60 / AUD $47.60

Enjoy 30% Savings with our
Early Bird promo code: EB30


A live feed on Zoom
(you’ll receive detailed instructions
on how to set everything up
after you register)

Who Is Dr. Joseph

Award-Winning Entrepreneur & Best-Selling Author

Joseph A. Michelli, Ph.D., C.S.P., is an internationally sought-after speaker, author, and organisational consultant who transfers his knowledge of exceptional business practices in ways that develop joyful and productive workplaces with a focus on customer experience.

Dr. Michelli helps leaders and business owners define and build memorable brands. He activates people, processes, and technology to consistently deliver service experiences that drive loyalty and sustained profits. His insights encourage leaders and frontline workers to grow and invest passionately in all aspects of their lives.

Dr. Michelli is a Wall Street Journal, USA Today, and New York Times #1 bestselling author. His books include Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way, Leading The Starbucks Way: 5 Principles for Connecting with Your Customer, Your Products, and Your People, The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of The Ritz-Carlton Hotel Company, The MindChamps Way: How to Turn an Idea Into a Global Movement.


Building Your Organisation's

Delving into the inside stories of companies like Mercedes-Benz, Starbucks, Ritz-Carlton & MindChamps, Dr. Michelli reveals how these businesses and their founders define powerful purposes, forging die-hard brands that have resonated with millions of consumers.

TEDx – “Is Your Legacy Personal, Or All Business?”

The Michelli Experience – “The Subway Legacy”

The Michelli Experience – “Service Is Always Personal”

Speakerchannel – “On Customer Service and Leadership”

What People Say About Him




Absolutely spot on. A true professional… fantastic accolades from the participants.




Practical, proven ideas and strategies that you can apply immediately.


Bestselling author of Million Dollar Habits

It was an honor to have Joseph as the keynote speaker at one of our staff assemblies. He provided meaningful and practical insights on what it meant to serve the affluent guest while maintaining authenticity. Employees were challenged to create their own personal legacy by sharing their unique and magical gifts.


Certified Professional Coach | HR Consultant at MyLeadCoach LLC

I heard Joseph speak at a conference I just attended. He spoke about many things especially customer service, how to maintain it, how to exceed expectations and how to set up and identify the necessary systems. I have heard many speakers but never have I heard one that impacted me professionally and personally as Joseph.


Founder at Mover Search Marketing (Inbound Passion LLC) | SEO and PPC Expert

Dr. Joseph Michelli is a captivating speaker who excels at motivating professional audiences to focus on what’s truly most important in their own maximized performance. Combining penetrating insight, a great sense of humor, and a wealth of practical experience from both his own journey and those of his clients, Dr. Michelli is the rare individual who’s able to lead motivated individuals into a more profound awareness of their own ability to change the world.


Senior Consultant at Gallup

Dr. Michelli’s keynote speeches have inspired and challenged our company to higher standards of excellence and his books have become the holy grail of service for our team members.


Founder of Famous Dave's of America